The special screenings will feature the Prime blue carpet, a Jumanji themed photo booth courtesy of Prime Photos, gift bags with Whole Foods Market Gift Cards, giveaways and more. The first members to arrive at the screening will “have the opportunity to get some of the most popular Amazon devices using Prime Now, Amazon’s one and two hour delivery service.”

Jumanji: Welcome To The Jungle, directed by Jake Kasdan, stars Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, Nick Jonas and Bobby Cannavale. The reboot features four teenagers in detention who discover an old video game console with a game they’ve never heard of, they are immediately thrust into its jungle setting, and the bodies of their avatars. What they discover is that you don’t just play JumanjiJumanji plays you.

Sony has also created a 360-degree VR scavenger hunt where folks can explore the jungle, learn about the characters and get a sneak peek at how the legend unfolds. Designed to work across a variety of devices,  Johnson will share the experience with his Facebook page.

Of the Amazon promotion, Johnson said:

“We can’t wait to welcome Prime members to the jungle before anyone else. The game has changed, drawing four players into Jumanji — and now, we’re changing the game again by giving Prime members this exclusive access.