Etan J. Cohen to write and direct a relaunch of the film, with Andre Morgan and Alan Gasmer producing. Warners is not to calling the film a remake but rather a “relaunch,” simply titled “Cannonball,” that will retell the infamous “Cannonball sea to shining sea memorial trophy race” of the original film that starred Burt Reynolds, Frank Sinatra, Roger Moore, Dean Martin, Sammy Davis Jr and Dom DeLuise.