“Jem and the Holograms” director Jon M. Chu reflects on the box office failure

Jon M. Chu expressed his feelings about the unsuccessful box for the film at the Filmmaker Keynote on Saturday at the Film Independent Forum in L.A.


“So, this is a bit awkward only because I’m supposed to be here this morning talking about how great it is to be in the movie business — it’s so awesome — but currently, I don’t know if you’ve looked at box office numbers, this morning specifically, it hasn’t been the greatest,” Chu said. “So you might get some real shit today. (Laughs.)”

“I get fans sending me hate mail, I get death threats, I get racist remarks — it’s a really fun business,” he said. “Reviewers have been harsh, to say it lightly.”


“Yes, we only made the movie for five [million dollars], but it doesn’t get easy when you hear those [box office] numbers,” he continued. “I’ll probably get some texts along the way today saying it’s not going anywhere. (Laughs.) So this morning isn’t the best kind of day.”

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